Strategy for brands, venues and events — from the first idea to a launch that sells.
idea to sold out — About All Strategy, brand, venue and event strategy in Brussels
↓positioning
conceptOur strategy work focuses on three territories where experience drives sales. If your project lives there, we have probably faced your question before.
/HOW WE WORK
From first call to launch.
We help entrepreneurs, brands and venue owners test a concept, sharpen their positioning and plan a launch before they commit time and money.
/FREE INTRODUCTORY CALL
Let’s talk business.
15 minutes to tell us about your project. We’ll tell you honestly whether and how we can help.
- 15 minutes
- Free
- No commitment
- Video call
Behrad HatefiYou’ll speak with me directly
A first conversation, not a consultation or a free audit. If there is a fit, we send you a short proposal with scope, timing and price — nothing starts until you approve it.
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/FAQ
Good to know.
What does About All Strategy do?
Strategy for brands, venues and events: positioning, concept review, launch and relaunch planning, audience and VIP experience. We work with entrepreneurs, independent businesses and established companies in Brussels, across Belgium and abroad.
Which sectors do you work with?
Food, drink and lifestyle brands, hospitality, nightlife, retail and live events. We don’t advise outside these fields — no real estate, accounting or legal work — so our advice stays sharp.
Is the first call really free?
Yes. The 15-minute introductory call is free, without commitment, and takes place by video call.
Can About All also implement the recommendations?
Yes, through our STUDIO and EXPERIENCE practices. But you are free to work with another partner — our strategy is independent of execution.
A FEW GOOD PARTNERS
GOOD PEOPLE. SHARED AMBITION.
We 
help ideas find 
their audience.
A FEW MINDS.
people
first.Meet Tommy, Charles, Behrad, Anaïs & Greg. A little crazy. Seriously skilled. Different minds that click, combining our strengths and staying close to you through every step of the creative & strategic process.
FREE 15-MINUTE CALL
let’s
talk.info@aboutall.beBRUSSELSVidéos fournies. Les titres PANDA et Untapped ainsi que les catégories sont provisoires.
Brands & Products
Positioning, naming, identity and go-to-market for food, drink and lifestyle brands. We help you define who the brand is for, how it stands out on the shelf and how it reaches retail — from first packaging to national distribution.
- Who is the brand for?
- Positioning and naming
- Standing out on the shelf
- From first packaging to national distribution
Venues & Concepts
Concept, audience and launch strategy for restaurants, bars, clubs and lifestyle venues in Brussels and beyond. We help you open a new place, relaunch a struggling one or turn a quiet night into your best one.
- Concept review
- Audience and offer
- Opening or relaunch plan
- Turning a quiet night into your best one
Events & Experiences
Audience strategy, VIP hospitality and sponsor experience for festivals, concerts and corporate events. We help organisers design experiences people pay for, come back to and recommend.
- Audience strategy
- VIP hospitality
- Sponsor experience
- Festivals, concerts, corporate events
01 — Free call.
15 minutes by video call to tell us about your project. We tell you honestly whether and how we can help. This is a first conversation, not a consultation or a free audit.
- 15 minutes
- Free, no commitment
- Video call with Behrad Hatefi
02 — A short proposal.
If there is a fit, we send you a short proposal with scope, timing and price. Nothing starts until you approve it.
- Scope
- Timing
- Price
- Your approval first
03 — The strategy.
We help you test the concept, sharpen the positioning and plan the launch — before you commit time and money. Every recommendation comes from experience: venues run, events produced for thousands of guests, brands built from first sketch to supermarket shelf.
- Test the concept
- Sharpen the positioning
- Plan the launch
04 — Launch, your way.
Our strategy stays independent of execution. Our STUDIO and EXPERIENCE teams can take over, or you can work with anyone you choose.
- About All Studio
- About All Experience
- Or any partner you choose